Services / 02
Product commercialisation.
Take a product from “ready to sell” to on the shelf in Southern Africa, with the right paperwork, partners and launch materials.
Who it’s forInternational manufacturers bringing products into Southern Africa, regional manufacturers expanding into new markets, and distributors launching new lines.
The problem
Why this stalls.
A product can be ready to sell and still stall.
The regulatory pathway is unclear. There is no reliable local partner. The positioning has not been adapted to local prescribers and pharmacists.
And the launch materials were not built for local advertising rules, so they need reworking just as the product should be moving.
What’s included
The deliverables.
- 01
Market-entry assessment
Market attractiveness, competition, pricing corridor and channel options.
Built on Market Intelligence - 02
Regulatory drafting assistance
Help preparing, organising and reviewing registration documentation and correspondence for MCAZ, SAHPRA, BoMRA, ZAMRA and the ZAZIBONA collaborative procedure.
The applicant of record remains the manufacturer or its appointed local applicant.
- 03
Partner identification
Shortlisting and vetting distributors, wholesalers, pharmacy groups and commercial partners.
- 04
Partner outreach and introductions
Approaching shortlisted partners and setting up introductory conversations.
- 05
Product positioning
Positioning and messaging adapted for local prescribers, pharmacists and buyers.
- 06
Launch marketing materials
Detail aids and visual aids, product literature, trade presentations and launch campaigns, prepared with local advertising rules in mind.
- 07
Commercial launch support
Practical support through launch: partner briefings, materials roll-out and early feedback from the market.
How it works
Four steps.
- 01
Assess
Is this market worth entering, and how?
- 02
Register
Pathway mapping and drafting support.
- 03
Partner
Identify, vet and introduce partners.
- 04
Launch
Positioning, materials and campaign.
What you receive
In your hands.
- A market-entry assessment report
- A regulatory pathway map per market
- Drafted and reviewed registration documentation
- A partner shortlist with written profiles
- Positioning and key messages
- Launch materials and a campaign plan
Engagement model
Phased, so you commit one step at a time.
Phased project
Assess, register, partner and launch are scoped and priced per phase.
After launch
Optional ongoing support once the product is in market.
FAQ
Fair questions.
Which countries can you support?
Zimbabwe, South Africa, Botswana and Zambia, including products using the ZAZIBONA collaborative procedure. Other Southern African markets can be scoped on request.
Do you submit registrations on our behalf?
No. We support drafting, preparation and review. Submission is made by the applicant of record, which is the manufacturer or its appointed local applicant.
How do you find and vet distributors?
We build a longlist from registers, trade sources and industry contacts, then shortlist on portfolio fit, channel reach, regulatory capability and commercial terms. You see a written profile of each partner before any introduction.
Can we start with an assessment only?
Yes. Each phase is scoped separately, so you can start with a market-entry assessment and decide on the next phase afterwards.
Do you prepare promotional materials that fit local rules?
Materials are prepared with each market’s medicines advertising rules in mind, and claims that need substantiation are flagged. Final sign-off, and any required authority approval, sits with you.
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